In our society, we often give more value to white collar jobs and liberal arts education. Carhartt recognizes that not everyone finds success the same way, and that pursuing a career in the trades can be just as fruitful, if not more.
Idea: A Higher Degree.
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/f9eddc3e-f222-496d-84a1-a87a3fea20da_rw_1200.jpg?h=74b47446dbf898c44b55fe02914b0288)
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![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/9952813f-a6c3-4228-8211-00086555b4a5_rw_1200.jpg?h=6bb8cb6c0b6df8aeedc974de989092ed)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/5a20badc-a21c-48c6-816f-f4c5afce64cf_rw_1920.jpg?h=454ceffbe5211d0e964c0528b7ac01eb)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/d50a07c7-4e94-4113-8581-557935bb8fbf_rw_1920.jpg?h=d8d2241dfbdfbc5e48436ff8e5f4211b)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/656984a7-4036-4e8b-be2e-ba868fd861e4_rw_1920.jpg?h=9ded82195e922bfb19f72118240bfe42)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/a47ed504-c41b-4ac6-a916-337b50da9129_rw_3840.png?h=86ce1f6ac3b9d91cd255b9b549e55766)
ANIMATION
SPONSORSHIPS
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/b1360ac0-1410-4982-b291-61a7ef3c7e7a_rw_1920.png?h=de454e6d34339569c3f7d4cc92879a50)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/a48c8503-f0f4-4c59-8971-46e9770bca82_rw_1920.jpg?h=1d3c78bf2f82e471a2218bfc4a549894)
Copywriter: Joe Kuhns