Goo Goo Cluster is a chocolatey combination of caramel, nougat, and peanuts. Despite the ridiculous sounding name, their packaging is actually kinda nice. It just goes to show that class is all about presentation.
Idea: Now That's Classy.
SUBWAY STATION TAKEOVER
Velvet rope turnstiles greet you when you walk into the subway station
BRAND ACT
As part of the campaign, Goo Goo Cluster will post servers at the 34th Street Hudson Yard Station (one of the classiest subway stations in New York) to hand out Goo Goo Clusters along with milk in whiskey glasses.
Copywriter: Eli Reece
