Fjällräven is a Swedish outdoor brand that many Americans find difficult to pronounce. While their language may be foreign, the spirit of adventure is something we can all understand.
Idea: Everyone Speaks Adventure.
Brand Partnership: Fjällräven x Duolingo
Fjällräven brings the spirit of adventure to Duolingo, introducing new content including adventure-themed stories for the Swedish Duolingo course, the Arctic Fox Adventure monthly challenge, and an adventurer outfit for Duo.
Brand Partnership: Müppet Ädventyr YouTube Channel
Fjällräven teaches outdoor skills with help from Sam Eagle and America's favorite Swede: The Swedish Chef.
x3 Prerolls :06s
Copywriter: Michael Shea