Fjällräven is a Swedish outdoor brand that many Americans find difficult to pronounce. While their language may be foreign, the spirit of adventure is something we can all understand.
Idea: Everyone Speaks Adventure.
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Brand Partnership: Fjällräven x Duolingo
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Fjällräven brings the spirit of adventure to Duolingo, introducing new content including adventure-themed stories for the Swedish Duolingo course, the Arctic Fox Adventure monthly challenge, and an adventurer outfit for Duo.
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Brand Partnership: Müppet Ädventyr YouTube Channel
Fjällräven teaches outdoor skills with help from Sam Eagle and America's favorite Swede: The Swedish Chef.
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/689f4973-d569-4102-8e8f-06baa3a753d7_rw_1920.jpg?h=8b33dc94991adc165fd9f2abbb2319a1)
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x3 Prerolls :06s
Copywriter: Michael Shea