Old Bay’s distinct mid-Atlantic seasoning rescues you from bland meals... and looks sexy as hell while doing it.
Idea: The Spice That Saves Lives.
Product Innovation: Old Bay Emergency Kit 
An emergency kit with packets of Old Bay seasoning, wet napkins, an Old Bay flare gun, and a floating keychain. 
Media Innovation: Land Buoys
Dissatisfied with your meal? Ring the Land Buoy to get rescued by a real Old Bay Watch lifeguard!
Copywriter: Mark McColey

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