Old Bay’s distinct mid-Atlantic seasoning rescues you from bland meals... and looks sexy as hell while doing it.
Idea: The Spice That Saves Lives.
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/de49de4f-e7e2-49f9-aa8e-9e45d8c108e5_rw_1920.png?h=e52b9dfed8ef951e30d7cde6a9c4e3e6)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/8a6059aa-9020-4c63-870d-d4379e32d88c_rw_600.gif?h=58def687e2d41190c5de1dc40f3f7774)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/57b35e73-a3a2-4e26-b125-abdbed5f2e49_rw_600.gif?h=16aaf3c60a202f0791c6cad0b8653b48)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/676b99ec-d043-47c1-875e-623b4fa2f794_rw_600.gif?h=8867ad360e2c3d3e2829d75eb8bec970)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/73d10908-3edb-439c-8933-f0db7a0521b8_rw_1920.png?h=1e46dff1022de3236e4ac07db1051369)
Product Innovation: Old Bay Emergency Kit
An emergency kit with packets of Old Bay seasoning, wet napkins, an Old Bay flare gun, and a floating keychain.
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/46f2be5f-2954-4158-b5cd-b46c8f479820_rw_1920.jpg?h=12459891ff0fe6e997b03a7876dd26a2)
Media Innovation: Land Buoys
Dissatisfied with your meal? Ring the Land Buoy to get rescued by a real Old Bay Watch lifeguard!
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/a321a1ab-968b-4f10-a382-11246544775f_rw_1920.png?h=eb12f74d1f14d3318c27726aac41a58c)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/399d9132-0e05-4413-87ae-f062e7047b63_rw_600.png?h=ed8822dae2228100cbafbea4bba348a1)
![](https://cdn.myportfolio.com/98d13df8-659d-4a8c-b27e-3e87bf1d677e/54c68712-86a9-4b1a-8577-2c8e16cbf395_rw_1200.gif?h=11d0f5767dfbf7f3ebe1c1cea85a7519)
Copywriter: Mark McColey